In its newest commercial, Popeyes touts its "Wingovations" to convince viewers that its array of food products will enhance their football-viewing experience. They invite football legend Jerry Rice to don a "Taste Mask" -- a football helmet with a spinning drumstick in place of a facemask -- and a "Sauce Dome," a hat ringed with little bowls of sauce.

Rice is catching a ton of flak for the commercial. As it turns out, shilling on behalf of "360 degrees of pure wing rotation for handsfree wing eating" is not a good look. Vince Staples, Styles P, and others have enthusiastically roasted Rice on Twitter. See below.