"Now Lonzo gotta enter raffles like everybody else."
LaVar Ball walks into meetings with Nike, Adidas and Under Armour, pulls out a prototype of his son Lonzo's signature sneaker and insists that they license his Big Baller Brand.
That's not the start of another joke about LaVar Ball, it actually happened.
And all three of those brands have since announced that they are not interested in signing Lonzo Ball, a projected Top-3 pick in the NBA Draft, to an endorsement deal.
Here's what LaVar had to say about being shut down by Nike, Adidas and Under Armour. Per ESPN,
"We're not going to sign with a company and then wait around for five or six years for shoe like Paul George had to wait for with Nike," Ball said.
"I've been working on that shoe ever since my boys were born."
"We've said from the beginning, we aren't looking for an endorsement deal," LaVar told ESPN. "We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber, either."
"Just imagine how rich Tiger (Woods), Kobe (Bryant), Serena (Williams), (Michael) Jordan and LeBron (James) would have been if they dared to do their own thing," LaVar said. "No one owned their own brand before they turned pro. We do and I have three sons so it's that much more valuable."
Of course, social media had a field day after word got out that LaVar cost his son a major sneaker endorsement deal.
Check out some of the reactions to today's news below.
Someone should probably let Lavar Ball know that Nike didn't give MICHAEL JORDAN a brand until he was the most famous athlete in the world.— Russ Bengtson (@russbengtson) April 28, 2017
LaVar Ball walking into Sketchers offices pic.twitter.com/f132W6nZKc— Brody Logan (@BrodyLogan) April 28, 2017
LaVar Ball wanted $1 billion from Nike. Now Lonzo gotta enter raffles like everybody else.— Sneaker News (@SneakerNews) April 28, 2017
LaVar Ball leaving those meetings after realizing he wasn't getting a deal for Lonzo like...pic.twitter.com/d5Ws6RJ2dq— The Shadow League (@ShadowLeagueTSL) April 28, 2017
Lonzo Ball gonna be hooping in Timbs :-(— Vann R. Newkirk II (@fivefifths) April 28, 2017
LaVar Ball to shoe companies, basically: pic.twitter.com/XxFCf7i9g9— Sam Vecenie (@Sam_Vecenie) April 28, 2017
Like I've said...you can sum up LaVar Ball in 4 words:— Danny Kanell (@dannykanell) April 28, 2017
Great Dad. Horrible manager. https://t.co/crnyewMaHh
Lonzo gonna have to ball in these next season bruh pic.twitter.com/EwltSAX4P9— Joséf Ronaldo (@KingJosef10) April 28, 2017
@BleacherReport "Jesus didn't wear shoes and neither will my boys"— Marco Angeles (@Angeles_101) April 28, 2017
Nike, Under Armour, and Adidas after Lavar Ball asked them to license his own brand pic.twitter.com/9q4ndg1iW0— WTP Sports (@WTPsports) April 28, 2017
Lavar ball gonna have Lonzo play in these. pic.twitter.com/NZuR4urGIn— Al Ovenseri (@AguaitoSr) April 28, 2017
Lonzo's NBA teammates when they see him wearing the fake light up yeezys during pregame warmups... pic.twitter.com/y53r7W6uTg— Huie (@Terence_Huie) April 28, 2017
The And1 Big Baller Brand Lonzo 1’s coming soon to a Wal-Mart near you for the low, low price of $14.99. pic.twitter.com/gwh5Bqj1eW— Jared Stansbury (@Stanz51) April 28, 2017
I hear LA Gear is pushing hard though ... If I'm Lonzo, I tell pops to stand down. https://t.co/Kxe7CWVLVr— Brad Evans (@YahooNoise) April 28, 2017