KDKA didn't appreciate the rogue graphic.
Tom Brady and the New England Patriots are probably the most hated team in not just football, but sports itself. The dynasty has won five Super Bowls over the last two decades and will be playing in their ninth on Sunday, against the Los Angeles Rams. Say what you will about them, but the Patriots are the model for what every franchise aspired to be. Despite that though, the team has had some cheating scandals over the last couple of years including "Deflategate" and "Spygate." These cheating claims led one TV station employee to take shots at the New England Quarterback.
During a KDKA broadcast in Pittsburgh, an image of Brady appeared with the words "Known Cheater" underneath instead of mentioning his role with the Patriots. The higher-ups at KDKA weren't too happy about it and ultimately fired the person responsible.
“While fans are entitled to have personal opinions, we have a journalistic responsibility to provide unbiased reporting,” KDKA explained to SI.com. “The graphic that appeared Monday violated our news standards. The individual who created the graphic no longer works for KDKA-TV.”
Brady and the Patriots have never been phased by any of the noise and it shows as this Sunday will mark their third straight Super Bowl appearance. Meanwhile, it's the Rams first time back in the Super Bowl since moving back to Los Angeles.