Always the businessman and entrepreneur, 50 Cent has been expanding his reach with SMS Audio and now has signed legendary producer Timbaland to his roster to be involved in not only promoting the audio equipment but to assist in the design and engineering process. 

In a statement, Timbo had praise for Fif’s vision with SMS, “50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market. I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”

Curtis calls Timbaland a “huge asset” in his statement regarding the signing, “As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer. I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.” 

[Via HHNM]