These Were The Most Valuable Athletes On Social Media In 2016

Russell Wilson and Odell Beckham Jr. take the top two spots.

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While getting likes on Instagram won’t always lead to success (Eg. Instagram thots), having one of the biggest social media followings as an athlete is a huge asset for getting endorsements. Sports Illustrated affiliate 120 Sports and social analytics platform MVPindex joined forces to rank athletes on their social media strength.

The ranking is based on things like fans, followers, likes, comments shares, and positive vs negative interaction. They’ve created a list of the top athlete by sports, as well as a top ten list across all sports. Who’s number one? None other than Russell Wilson, who has been the subject of much trolling (which may have helped him here) and benefitted from from his high-profile marriage to Ciara. Soccer star Alex Morgan was the highest ranking woman at #15, narrowly beating out Serena Williams. Check out the full list below. Any surprises?

Top Athletes By Sport

NFL - Russell Wilson

NBA - LeBron James

MLB - Robinson Cano

UFC - Conor McGregor

PGA - Rory McIlroy

US Soccer - Alex Morgan

WTA - Serena Williams

NASCAR - Jeff Gordon

Top 12 Athletes Overall

1. Russell Wilson

2. Odell Beckham Jr.

3. J.J. Watt

4. Rory McIlroy

5. Conor McGregor

6. LeBron James

7. Tiger Woods

8. Richard Sherman

9. Tom Brady

10. Rob Gronkowski

11. Stephen Curry

12. Antonio Brown

[via SportTechie]

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