"Flaming Hot" Cheetos snack to get their own biopic detailing origin story of creator.
You heard right, everyone's favorite element in the Munchies' mix is getting it's own manuscript and biopic. Let me rephrase, they are making a film about cheesies.
More specifically they are making a film about Richard Montanez, the PepsiCo North America executive who started at the literal bottom of the corporate ladder as a janitor.
According to Cheeto's lore, Richard, then working as a janitor at an undisclosed corporation, was highly inspired by a speech he overheard by a big executive. The lesson reflected a business strategy he had yet to consider. With that lesson under his belt he was able to implement his fresh idea over the course of a rigorous 2 week spell. During that spell he spent most of his time scouring library books until he was ready to pitch, and pitch he did.
The flaming hot craze is reaching a tempest. An all-Cheetos inspired pop-up restaurant was opened last year, and the menu reaches far beyond Cheeto crumble or Cheeto Batter. Ingenuity of this sort looks to be the rewriting of our dream narrative as a people.
DeVon Franklin and Fox Searchlight will coproduce the film, tentatively titled Flamin' Hot.
Keep it locked.