With the NBA Finals quickly approaching, ABC is starting to pick up the promotion for the big event, and today a new commercial & accompanying anthem has surfaced in its support called “Champion” from The Roots.
With a theme of the NBA Finals behind them, listen as The Roots deliver a motivational record that finds the Philly legends “moving like champions” in the process. Better get used to it because its going to be everywhere in your NBA commercials moving forward.
Included below is ESPN’s new commercial which features not only this song, but Magic Johnson's hook shot in the '87 Finals, Michael Jordan's jumper over Russell, Larry Bird's celebratory towel wave, and Kobe and Shaq's embrace following their first title. Check it out.
Look at me, I'm nocturnal I don’t sleep
My eyes heavy bags and closed feet
But I won’t be stopped
I go from tragedy to majesty
The victory has been woven into my tapestry