Teyana Taylor has officially announced a new long-term partnership with Reebok Classic by sharing a new “Free Your Style” video that features her in Reebok’s iconic Freestyle sneakers which will experience a rebirth this year.
The timeless Freestyle sneaker (aka the 5411’s) was originally developed in 1982 and gained fame as the first athletic sneaker designed for women’s fitness and quickly became one of the most iconic sneakers in the business.
As part of the new long-term deal with Reebok, Teyana will bring a fresh spin to the OG colorways in black, red and white, as well as additional launches throughout the year.
Commenting on the partnership, Taylor said, “Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women's fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today."
The "Triple Red," "Triple White," and "Triple Black" Reebok Freestyle Hi are all currently available at www.reebok.com and select retailers nationwide.
Check out Reebok's new "Free Your Style" campaign featuring Teyana below.