VIRALITY

Youth is wasted on the young.

There is no such thing as "ethical conduct" in the dawn of Social Media.

Lil Nas X chooses Columbia Records after inciting a massive bidding war within the industry,

Peak social media era is upon us, gobbling up virality and spitting it back out to mixed (and often controversial) results.

Eminem unabashedly joins the post-millennials in dancing the night away.

Gucci Mane is the unselfish architect of 2018's rec league "Dime of the Year."

Royce Da 5'9" comments on the spike of activity while he readies for battle.

Uncertainty abounds for the platform's progeny.

Machine Gun Kelly was reported dead by Internet meme-makers posing as medical practitioners.

The "Street Dealer to Drug Lord" meme is starting to make the rounds.

Young Dolph points out the hypocrisy of reacting and not doing.

"Paul Flart" documents his gas on a daily basis for 6 months, thanks to Instagram.

First impressions of Nicki Minaj's "Queen" are in.

Anderson .Paak hopes to go viral off his "Bubblin'" choreography campaign.

Drake has a lot of folks on payroll.