partnership
- MusicThe fallout from the recent lawsuits against Diddy continues.By Cole Blake
- StreetwearThe new pieces feature the brand's established shape-wear designs with some extra bedazzle, which Kim believes fully represent her.By Gabriel Bras Nevares
- MusicMotivation can now be found in a cough drop wrapper.By Tallie Spencer
- MusicThe two MCs previewed their upcoming effort with the release of "Shaq & Kobe." By Aron A.
- Viral#TeamCeltics is understandable from the Boston native, but #TeamLeBron?! Coi, go turn on ESPN...By Gabriel Bras Nevares
- SportsAfter Ja Rule performed a halftime show for the basketball team to much online clowning, 50's new partnership with the Minnesota franchise seeks to undo his rival's "curse."By Gabriel Bras Nevares
- StreetwearThe mother of one seriously stirred the pot during an IG Live earlier this year, which ultimately ended in her losing out on a massive payday.By Hayley Hynes
- Sports50 Cent's Sire Spirits brand will provide the official cognac and champagne of the Houston Texans.By Cole Blake
- SportsNicki Minaj has inked a multi-year partnership with MaximBet to serve as a strategic advisor and global ambassador for the sports betting platform.By Cole Blake
- StreetwearThere’s been some online speculation floating around that Rih unfollowed Meg on IG, but that might not be entirely true.By Hayley Hynes
- StreetwearMany people are pointing out that Rihanna also snatched Draya Michele's deal for her comments about Megan Thee Stallion and Tory Lanez.By Hayley Hynes
- Pop CultureJack Harlow is partnering with KFC to provide relief to Kentucky following the recent tornado.By Cole Blake
- SneakersIt appears as though Saweetie will be getting her own Crocs.By Alexander Cole
- MusicMeek says his "walk-thru" at Roc Nation scored him some massive business opportunities. By Angela Savage
- MusicJeezy has been "corporate thuggin" to celebrate his 44th birthday.By Joshua Robinson
- WrestlingRolling Loud will be hosting matches with WWE Superstars as part of WWE's SmackDown.By Aron A.
- MusicIDK has some new heat with Young Thug on the way.By Kevin Goddard
- MusicRich The Kid making big moves. By Aron A.
- MusicThough concerts are no longer on the table, Lil Baby has found a new way to secure the bag by way of a Magnum team-up. By Mitch Findlay