ORIGINAL CONTENT

We take a look at how Lil Nas X has turned the social media frenzy into an exact science.

BRS Kash slides through for this week's edition of "Rise & Grind," speaking about his hit song "Throat Baby," his mother's reaction to the song, his friendship with Mulatto, and much more.

Spotem Gottem's "BeatBox" has inspired a wave of freestyles.

Lil Tjay is manifesting his destiny.

Roddy Ricch says his sophomore studio album is coming soon. Here's everything we know about it.

Charged with the daunting task of producing a posthumous 2Pac Album, how did Eminem ultimately fare on "Loyal To The Game?"

South Carolina rapper Renni Rucci joins us for this week's edition of "Rise & Grind" where she discusses motherhood, working with Kevin Gates, and details "Real B*tch Radio."

Dedicated to the Shea Butter Baby.

After almost being traded at the deadline, it's important to remember just how much Kyle Lowry means to the city of Toronto.

Melii talks about doing covers, friends in the industry, working with 6LACK on "You Ain't Worth It" and more.

We shine a spotlight on the Californian artists that've made a massive impact on hip-hop without a co-sign from Dr. Dre.

On the fifteenth anniversary of "Fishscale," Ghostface Killah reflects on his creative process, the art of storytelling, connecting with MF DOOM, and the death of the album as we know it.

Without LeBron James, the Lakers are looking at an extremely long road ahead.

Moneybagg Yo details his new collaboration with Future, as well as the new album, in our brand new digital cover story.

Similar to his Griselda constituents, Benny the Butcher's saga has been a testament to his endurance not only as an artist but as a man.

Quality Control signee Duke Deuce stars in this week's edition of "Rise & Grind," where he explains how Offset helped him sign his deal, the crunk revival, developing his own weed strain, and much more.

The Weeknd's "House of Balloons" turns 10, proving even cool things get old.

When these rappers aren't in the studio, they're often showing off their family life on Instagram, from Lil Baby to Cardi B to Moneybagg Yo.

Love him or hate him, Skip Bayless has given fans some pretty hilarious moments.

We're examining the shared DNA between Drake and Bow Wow.

Though not often acknowledged as one of hip-hop's best duos, Busta Rhymes and Dr. Dre have a collaborative track record that never misses.

Yung Baby Tate commandeers the spotlight on this week's edition of "Rise & Grind," in which she reveals the creation process behind her viral hit "I Am," touching on her partnership with Issa Rae's Raedio, and stresses the importance of positive affirmations.

JT has been all over social media with Eternal Atake rapper Lil Uzi Vert showing off their relationship.

While the NBA bubble proved to be a huge success initially, it seems as though the NBA's proactive moves against COVID-19 have dwindled over time.

Clever reveals hidden meanings in his new album "Crazy," clears up a conspiracy theory behind the album's tracklist, and more, in this exclusive interview.

In the wake of TikTok's attempts to banish Slim Shady once and for all, we take a look at how Eminem has not only thrived when surrounded by controversy, but continuously escaped "cancelling."

From J. Cole to Kanye West, it's important to appreciate the artists who can fire on all cylinders -- both behind the mic and behind the boards.

Pensacola, Florida native LBS Kee'vin shines on this week's edition of "Rise & Grind," where he explains how leaving his hometown is his biggest accomplishment so far, how he never thought he would become a rapper, and how "Shining" with 42 Dugg came about.