T-Mobile Tuesday heavily promoted during Super Bowl LIII.
T-Mobile went all-in on Super Bowl Sunday, as the company aired a different commercial during each quarter of the New England Patriots' 13-3 victory over the Los Angeles Rams.
Throughout the numerous ads, T-Mobile promoted their rewards program dubbed "T-Mobile Tuesday," in which customers can earn free Taco Bell and free Lyft rides, as well as other goods and services. According to Adage, T-Mobile Tuesday debuted in 2016 but only 4 million of T-Mobile's 74 million customers use the service each month.
That might change now that they've used the biggest stage to promote free tacos.
According to T-Mobile’s website, the company's offer for Lyft is a one-time deal, and will take $10 off a customer’s ride. But the free Taco Bell offer, which kicks off on Tuesday, February 5, is good for every Tuesday for a limited time "while supplies last." The deal is available for subscribers who have “qualifying plans and the T-Mobile Tuesdays app.”
Customers can claim rewards through the T-Mobile Tuesdays app. Other brands such as Papa Johns, Dunkin Donuts, PetSmart, Amazon Music are already part of the program, according to Adage.