Stormzy got upset that NME put his photo on their magazine cover without his consent.
With his debut studio album Gang Signs & Prayer going gold in three weeks, grime artist Stormzy is arguably as popular as Drake in the UK. Being the talk of the town, NME put the 23-year-old on their magazine cover. Except that didb't sit well with the "Cold" star.
You lot know I don't rant or open my mouth up for no reason but serious @NME magazine are the biggest bunch of sly, foul PAIGONS.— #GSAP (@Stormzy1) March 16, 2017
Stormzy started a tirade on Twitter accusing NME of using his likeness without his expressed permission. On top of that, the culture mag's centered their story around the artist's mental health. The "Big For Your Boots" rapper has been open about his battle with depression but never confided in NME reporters about it.
I KNOW it will help others but just imagine a personal battle of yours being published on the front of a magazine without your permission— #GSAP (@Stormzy1) March 16, 2017
And for those saying @NME done this with no bad intent, they know exactly what they're doing. They couldn't get me on the cover so done this— #GSAP (@Stormzy1) March 16, 2017
Though the magazine tried to apologize to the Black British rapper, the latter rejected their excuses.
@Stormzy1 I'm really sorry this has happened. We're a free magazine and were not trying to shift copies, just talk about something important— NME (@NME) March 16, 2017
DEAD. You're NOT a non-profit organisation. The more copies you dish out the more you charge for advertising. You will make money from this. https://t.co/aPMtU4gy5M— #GSAP (@Stormzy1) March 16, 2017
In an interview with the UK's Channel 4 News, Stormzy explained why he decided to raise awareness about mental health.
"What convinced me to talk about it was the fact that if there’s anyone out there going through it, I think to see that I went through it would help," he said. Watch the clip below for more.