Under Armour is taking over the Bay Area today to officially unveil Steph Curry's third signature sneaker, the Under Armour Curry 3. According to UA, the Curry 3 is characterized by their brand new fabric technology, Threadborne.

"Threadborne™ is a new technology created by Under Armour’s innovators after examining a parachute, specifically paracord, a strong piece of material that is at the equipment’s core. Within the weave construction of paracord, Under Armour discovered ultra-durable yarns and rebuilt them into a fabric—braided threads wrapped around a corded panel—delivering unparalleled lightweight directional strength and support."

Additionally, Meta-Wing lines the heel to specifically support the subtalor joint for a shoe that provides breakthrough support for balance, pivoting and shock absorption. Herringbone Traction, which was used on previous Curry models like the Curry 2.5, makes its return on this sneaker, along with Under Armour’s unique Charged Cushioning™ system. 

The "Dub Nation Heritage" Curry 3 will be available on UA.com and the UA Shop App on October 25th for $140, while the "SC Camo" joint will follow with a global retail release on October 27th.