Nick Cannon raised some eyebrows earlier this year when he introduced a white character named Connor Smallnut. Now, Snoop Dogg has revealed a similar character known simply as "Todd".

The blond-wigged, white-makeup-clad dude showed up on Snoop's Instagram today, and much like Smallnut before him, he talks like he's halfway between a typical nerd and a California surfer. From the videos posted so far, he's promoting a website called WhiteGuysConnect, which doesn't seem to exist yet (though it would be hilarious if it did), but is probably part of a bigger viral marketing campaign of some sort.

Check out some of the content Todd has shared so far below.