Krispy Kreme has officially announced a new, 7'1 350+ lbs global ambassador. Shaquille O'Neal teamed up with the iconic doughnut-making brand to "help people find their happy place," and probably to make up for the fact that he turned down a deal with Starbucks in the 90's because "black people don't drink coffee."

"Our goal is to help people find their happy place, and what better way than with a box of delicious doughnuts," O'Neal said in a statement.

In joining the Krispy Kreme team, Shaq was also granted ownership in the company's iconic downtown Atlanta location which originally opened in 1965.

Krispy Kreme hasn't announced any specific plans for a Shaquille-sized donut but if Charles Barkley starts packing on some extra weight on the set of the NBA On TNT this season you'll know why.