$ha Hef Drops Off New Project "P.S.A"

$ha Hef recruits A$AP P On The Board for production on the entire project.

BYAron A.Mar 04, 20192.0K Views

$ha Hef's been buzzing in the underground for a minute now. The New York native was relatively quiet for the last half of 2018, with the exceptions of a few sinlges, but we could only assume he's been busy cookin' up. Last week, he released the single "ShootOuts" and now, he returns with his latest project, P.S.A.

$ha Hef is back with some new music for his fans. The rapper released his project, P.S.A this past weekend which includes the previously mentioned single, "ShootOuts." The project is nine tracks in length with production solely handled by A$AP P On The Board. P.S.A follows the release of Krime Pays which dropped in early 2018.

Peep his new project below and keep your eyes peeled for more music from $ha Hef.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.