Seth Rogen Calls Out Jack in The Box For "Pineapple Express" Milkshakes

Seth Rogen says that Jack in the Box didn't get permission to use "Pineapple Express" for its new promotion.

BYCole Blake
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Matt Winkelmeyer / Getty Images

Seth Rogen called out the restaurant chain, Jack in the Box, on Twitter, Sunday, for using the phrase "Pineapple Express" to promote a new line of milkshakes. Rogen says the company didn't get authorization to use the name of his iconic comedy film for the promotion.

"Pineapple Express shakes for only $4.20 on 4/20. [heart emoji] this tweet for a reminder on 4/20 to get your shake," Jack in the Box's Twitter account posted.

Rogen responded to the tweet: "This has nothing to do with the movie Pineapple Express. We had nothing to do with this and weren’t asked if we wanted our film associated with this. And obviously if we did a tie in, it would have to be to promote those bizarre fucking diarrhea inducing taco things they sell."

Matt Winkelmeyer / Getty Images

Several fans replied to Rogen explaining that the promotion could technically be a reference to the weed strain of the same name, which Rogen's film helped popularize.

Pineapple Express was released in 2008 and starred Rogen, James Franco, Gary Cole, Rosie Perez, Danny McBride, and more. Evan Goldberg and Judd Apatow helped Rogen write the story.

Check out Rogen's tweet on the matter below.



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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.