Selena Gomez and PUMA have officially launched an all-new apparel, accessories and sneaker collection, featuring the PUMA SG Runner and the PUMA Cali Bold.
The kicks include several subtle details such as a semicolon just like Selena's tattoo, coordinates on the heel referencing her hometown of Grand Prairie, Texas, and the 072292 graphic, which signifies her birthday.
Selena x PUMA/PUMA
The newly released collection is inspired by Selena’s on-the-go lifestyle from her hometown to cities around the world. Meanwhile, the colorful detailing throughout the range serve as a nod to an image of a sunset that Selena took herself.
“I’m in the stage of life where I love to adventure; I love to actually soak in the places that I visit,” Selena explained to Vogue. “I enjoy myself when I’m able to see the world in any capacity, even if it’s for work.”
“I wanted to just have a little piece of who I am in the collection,” Gomez says. “I wouldn’t be able to do any of this if it wasn’t for who I was raised by, so I just think it’s nice [to include those personal details in the collection].”
Selena x PUMA/PUMA
The Selena x PUMA apparel collection features sweat suits, cropped tees, sports bras, leggings and a romper, while the accessories include bum bags and mini-backpacks.
The full collection, ranging in price from $12 socks to $120 sneakers, is today via PUMA.com and select stores.
