Run The Jewels decide on a release plan.
Run The Jewels had an incredibly lit release strategy for their new LP RTJ3. Dropping the project by surprise for free on Christmas Eve, every fan of the duo was duly satisfied by the approach. But all those months ago, when Run The Jewels was deciding how to drop the album, were there other possible release methods in the conversation? What if RTJ linked up with Portlandia to find a more innovative, cutting-edge release plan?