Kith x Nike "Long Live The King" mini doc premieres this Friday.
Kith founder Ronnie Fieg and LeBron James are expanding their partnership beyond a line of apparel and exclusive Nike LeBron 15s. Fieg took to instagram today to announce that a "Long Live The King" mini documentary will make its debut this Friday via Uninterrupted.
The documentary, which is Fieg's first executively produced project, is a collaboration between Kith and Nike which sheds light on the life of the 4x NBA MVP.
In the caption of his instagram post, Ronnie Fieg explained that the film will highlight LeBron on and off the court, and features pivotal figures throughout his life.
"After a year in the making, I’m proud to present the first film I executively produced. “Long Live the King” is a mini-documentary by Kith in collaboration with Nike and produced by Matte Films that examines the life of LeBron James. My goal for this project with Nike has always been to highlight both sides of LeBron - the person and the player. This concept evolved into a documentary, which features pivotal figures throughout LeBron’s life, as well as the King himself. This film serves as the foundation for our partnership, I hope you enjoy it. Releasing publicly this Friday at 9AM EST on Uninterrupted."
This news comes roughly one week after KITH previewed three new "Long Live The King" Nike LeBron 15s.
KITH still hasn't been announced when or if that collection will release but it wouldn't be shocking if the sneaker release coincided with the premiere of the "Long Live The King" mini documentary this Friday at 9am ET.