Jay Z's Roc Nation is expanding its range of artists with the launch of Roc Nation Latino, a division that will focus on Latin with Bachata superstar Romeo Santos serving as the first-ever CEO. The deal was signed today in New York, with Romeo sharing a photo on Instagram of himself and Jay Z making things official.
“I’m not taking for granted being managed by Roc Nation,” Santos says in a conversation with Billboard. “They have a lot of relations. They have a certain reach that I clearly could benefit from. And dealing with Jay Z, who is an artist himself, that’s great. I’ve always idolized Jay. We both come from the 'hood, and he gets it. So that was definitely also fundamental. But I’m really excited about giving back. This is my way of giving back.”
“This is a tremendous step for Roc Nation, Jay Z said of the partnership. "We recognize there is a huge Latin market that is part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.”
Big things will surely come from the new deal between two of Brooklyn's biggest stars. Stay tuned.
