Fenty Beauty is going after the Arabian Peninsula.
American exports have been knocking at the door in Saudi Arabia. They've posed a hypocrisy in the country. Many businessmen with Orthodox views have grown to admire western exports in secret.
Surprisingly the health and beauty industry in Saudi Arabia continues to grow and prosper. We're talkling massive sums on hair products, skin products, and even cosmetic surgery and enhancements. Fittingly, Rihanna's Fenty Beauty line is set to become a key player in this $2.5 billion industry, starting on April 19th.
This marks a week in which it was decided that Black Panther would become the first film screened in the country in over 35 years. The Westernization of the Saudi state has shown it too is susceptible to foreign influence. The English language has become more commonly used in the country, as a consequence. Not to mention, women are becoming far more financially-independent as a result of the high demand placed on the consumer market.
Rihanna's exclusive deal with Sephora is part of a lifelong dream to affect change in what is typically a problematic industry.
“I wanted to do a line for years, but it needed to be credible, something that industry pros and girls around the world would respect.”