Rihanna is owning the make-up game.
We've said it once and we'll say it again, Rihanna is now in queen status. Her success in the music lane has poured out into the fashion & beauty lane with her most recent endeavour being the release of her own beauty line, Fenty. Reports now show that her products have surpassed the global success that Kylie Jenner's beauty line was once basking in.
A study conducted by Fizzology shows that Rihanna's hot brand has taken off due to the number of shades it provides for the vast number of skin tones, compared to options that Kylie's line offers. Jen Handley, co-creator and co-president of Fizziology, tells The New York Post that snubbing women of colour is what made the hype surrounding Kylie's make-up launch far less substantial than Rihanna's.
“Fenty had four times the amount of buzz of Kylie Cosmetics, and 57 percent of the conversation around Kylie Cosmetics was negative,” Jen explains. “It appears that Fenty damaged the Kylie Cosmetics brand.”
Fenty Beauty offers 40 different shades of foundation, while Kylie Cosmetics offers 30 options for concealers.