Rico Love grabs Ludacris, Tiara Thomas, and Emjay for the "They Don't Know (Remix)" visual.
Rico Love's "They Don't Know" has become his breakout hit, earning the R&B singer ab all-star remix which now has it's own visual.
Ludacris, Tiara Thomas, and Emjay show up for the video, which is stylishly directed by Erik White.
Love's concept for the video apparently came from classic Bad Boy records clips.
“I grew up idolizing Puffy and the whole Bad Boy movement. I dreamt of being in visuals like Craig Mack’ ‘Flava In Ya Ear’ or G-Dep’s ‘Let’s Get It,’ to name a few. Those flashy, fly, performance-driven visuals made me fall in love with fashion and excess.”