Rich Chigga continues his ascent with the video for "Who That Be?"
Teenage internet sensation Rich Chigga continued his global takeover yesterday with the release of the music video for "Who That Be?" Though it lacks the big-budget feel of the visual-effect laden video for his "Dat Stick" remix with Ghostface Killah and Pouya, it makes for a rewarding viewing.
Co-directed by Chigga himself, "Who That Be?" follows our star as he departs with his trusty fanny pack and traverses the Indonesian landscape before ultimately whipping through the streets of Jakarta in a race car. The video makes abundant use of the Hitchcock "Vertigo" effect... check it out.