After several delays, French Montana finally releases his long-awaited, highly anticipated debut album "Excuse My French" to much fanfare.
Itâs been hard to turn on the radio in the past year or so and not hear French Montanaâs rich yet slurred delivery coming through the speakers. The Moroccan born, Bronx, NY bred rapperâs rise to the top may seem like it happened overnight but thatâs far from the case.
Before the days of taking to various social networking platforms to establish a fan base, French Montana went about things the old-fashioned way. He created the âCocaine Cityâ DVD series as a means to promote himself as an artist. The popular DVD series, which also featured interviews from major and underground rappers, became one of the top street DVDs of all time and helped to establish French Montanaâs presence as an artist.
The ten years he devoted to âCocaine Cityâ paid off in the form of a bidding war with several labels (Kanye Westâs G.O.O.D. Music, Rick RossâMaybach Music Group and Diddyâs Bad Boy Records to name a few) interested in signing the coke boy to their rosters. All of this further added to French Montanaâs buzz and when he inked a deal with Diddy and became the crowning jewel to the revamped Bad Boy Records, the streets were ready for his official debut.
While French Montanaâs fans clamored for his debut album, his first single âPop Thatâ featuring Rick Ross, Drake and Lil Wayne went gold. After several setbacks and a few missed released dates, Excuse My French finally hit the shelves. Even though he has been labeled a rookie and was a part of "XXLâs Freshmen Class of 2012," after a few listens of his debut album, itâs clear French Montana is seasoned. With an ear for catchy beats, Montana provides a solid debut that solidifies his spot among the veterans.
French Montana pays homage to his incarcerated friend and rapper Max B by letting him start the album off with a taped phone call in âOnce In A While.â Having the Kanye West sample âThis is what youâve been waitin for, ainât it?â on the first track is no mistake and French Montanaâs debut album gives his fans plenty of what theyâve been waiting for: braggadocio rhymes in his signature slow-crawling voice over brass beats thatâs perfect for the club or cruising in the car on a summer day.
Excuse My French is packed with a roster of whoâs who in the rap game. After more then a decade in the music industry, Montanaâs relationships with other artists allowed him to snag some of the biggest names without having to spend a dime (the only one to receive any compensation is Max B, who is currently serving out a 75-year sentence). Lil Wayne and Rick Ross each make a couple appearances, including the club-ready bangerÂ âMarble Floors,â which also features 2 Chainz.
French Montana is always at his best when heâs boasting:
"Big body, got ten of those/ Cars, cribs, thatâs eight hoes/ Nine piece, thatâs dinner rolls/ Wild freaks thatâs centerfold/ Hundred on my shine/ You donât like it, fine/ Got ya bitch tip-toeing like Gregory Hines"
Itâs only right that Diddy makes an appearance on the epic âBallin Outâ which also features crooner Jeremih. Ready to become rapâs first billionaire, Diddy makes it known how heâs stacking (âYou buying jets, I could buy the Jets and I ainât speaking about no damn plane!â). Ne-Yo and Raekwon team up with Montana for the Wu-Tang Clan inspired âWe Go Where Ever We Want.â Nicki Minaj brings her West Indian flavor on the sampled âFreaks,â which served as the second single off of Excuse My French.
"I be gifted when Iâm faded, faded all the time/ Though they loved me when I made it/ Niggas hated all the time, itâs a dirty game/ Try to find a bitch, maybe get married/ Thatâs like pissin in a freezer, trying to make canaries"
Fans worried about French Montana veering away from the cocaine-laced and violence fueled storytelling rhymes that he became known for now that heâs on a major label can relax. In âFuck What Happens Tonight,â which also features DJ Khaled, Mavado, Ace Hood, Snoop Dogg and Scarface, Montana stays true to form when he spits:
"A warâs going on nobodyâs safe from/ Now weâre talking to the judge when your day come/ Like it was hard not to kill these niggas/ It was a full-time job not to kill these niggas/ Eight figures, need the eight-story mansion/ While Iâm strapped up two-stepping with the devil dancing/ Diluted with blood in my eyes/ Like a stillborn, niggas wonât make it out alive"
Tha bawse Rick Ross also executive-produced French Montanaâs long-awaited debut and the Miami rapperâs imprint on the project is evident. Much of the songs on the album embody the larger than life lyrics, beats and feel that Rick Ross is known for. Producers Mike WiLL Made It, The Beat Bully, Jahlil Beats, Rico Love and others helped mold the sound to give the collection of rappers that come together on this project a cohesive feel. Excuse My French is exactly what French Montana fans have been waiting for.