Reebok and Foot Locker present the latest iteration of 3:AM, a signature content series that celebrates the late-night hours that spark creative minds to dive headfirst into their most passionate projects. The partnership has hit some of the most iconic sneaker cities across the U.S., with New Orleans next on the list.
Celebrating two of NOLA’s most notable personalities, this collaboration was curated by iconic nightlife photographer Polo Silk as well as Chase. N. Cashe. Reebok worked with the two local creatives to customize the New Orleans hip-hop scene’s favorite sneaker franchise – the Workout – by adding touches like the Fleur De Lis, camo prints and NOLA logos.
Per Reebok,
"I spend a lot of time on the road traveling," said Chase N. Cashe. "Coming back home and experiencing the nightlife here just keeps me motivated, keeps me moving. It's a certain rhythm that we got here, a certain bounce, that we just come alive at nighttime."
"In this city, if you gotta get your grind on, your hustle on, 3 o'clock is perfect," says Polo Silk.
Limited edition 3:AM New Orleans products - including the Workout Plus, Workout Mid Strap, and Workout ADV Ripple - will be available for purchase at select Foot Locker stores, FootLocker.com and Reebok.com on June 29. Learn more about 3:AM at reebok.com/us/3am.
Check out the short film below.
