For Spring/Summer '17 Reebok Classic is taking you on a journey through the past three decades, exploring the cultural status of two of Reebok’s most well-known Fitness Heritage models in partnership with Tokyo based illustrator, Rimo.
Inspired by the cultural and style legacy of the Freestyle and Workout sneakers, Rimo captures the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo, celebrating the different subcultures that have adopted the sneakers since their launch in the 80s.
Reebok will be celebrating the Freestyle’s 35th anniversary and the Workout’s 30th anniversary in 2017 and the videos shown below detail how the style has evolved from its roots in the 80s to how they endure to today.
Join Reebok in celebrating these milestones at www.reebok.com and select retailers worldwide.
