Reebok introduces a brand new lifestyle silhouette.
Reebok Classic has launched a new lifestyle sneaker today, the DMX Fusion, a sneaker that is a reinterpretation of one of Reebok Classic’s most iconic running sneakers, the DMX Run 10.
Reebok Classic has effectively reimagined the DMX Run 10, which debuted in 1997, into a brand-new lifestyle sneaker called the DMX Fusion. The DMX Fusion still incorporates the DMX Technology that consumers have loved while also incorporating contemporary design touches to make it style relevant for today.
The upper consists of a sleek UltraKnit fabric – a seamless knit material that provides the perfect combination of style and comfort. Furthermore, the sneaker incorporates an Adaptive Lacing system with engineered hooks and anchors that allows wearers to customize their laces.
“The DMX Fusion perfectly encapsulates what Reebok Classic does so well,” said Neal Taylor, General Manager of Reebok Classics. “By combining stylistic and technological elements from our past and updating it with modern materials and executions, we were able to create a forward-looking, versatile sneaker that appeals to both men and women. Because it’s so minimal and sleek, the DMX Fusion serves as an ideal foundation to build an outfit around.”
The DMX Fusion will be available initially in Black and White colorways for $130 on Reebok.com and additional select retailers today, March 30.