Following the success of the Reebok Classic X Kendrick Lamar Club C Capsule release earlier this month, the brand continues to celebrate the iconic sneaker with a campaign that pays homage to its roots and status as the ultimate court silhouette for men and women alike.

The clean, timeless "Club C" has been one of Kendrick’s favorite silhouettes since his high school days and his artistry embodies what the sneaker represents; a connection to your heritage, to your court, your passions and "Holding Court" as he illustrated in their recent 4-part video campaign

Continuing with the raw and uncompromising aesthetic of Kendrick’s FW16 Classic Leather campaign, acclaimed director Nabil captures Kendrick on 35mm film to honor both the Club C and Kendrick’s commitment to authenticity and originality.

The five-pair Club C Tonal Gum capsule collection will be available at and retailers worldwide starting this Wednesday, February 1st for $80.

For more information on the Club C, visit: