Introducing the Adidas EQT "Greyscale."
Officially called the Adidas EQT "Grayscale," the kicks continue to play on drug dealer theme used on Pusha's previous Adidas collabs, featuring grayscale fishscale attributes along the muted upper, while the comfy Boost technology makes its way beneath the classic EQT silhouette.
Adidas enlisted the help of photographer Ari Marcopoulos to shoot the images seen in the gallery above.
“I wanted to do something simple and authentic but unique,” said Marcopoulus in explaining his creative process. “The process of shooting 8×10 photography is analog. What’s great about it is that you become very focused. It’s slow as opposed to smaller cameras where you can take many photos and choose later. 8×10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It’s a zen-like experience.”
The shoes will be arriving on December 3rd at Adidas.com as well as select Adidas retailers for the retail price of $200.