PUMA celebrating Hot Wheels' 50th Anniversary.
In celebration of Hot Wheels' 50th anniversary, Mattell has teamed up with PUMA for a few special edition colorways of the all-new PUMA RS-X silhouette. Among the kicks slated to release as part of the PUMA x Hot Wheels collab is the "Bone Shaker" rendition which draws inspiration from the celebrated toy car released in 2006.
Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform. Five decades later, the brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences.
Fusing the new RS-X extreme reinvention sneaker design with the iconic toy cars, it perfectly ties together the Hot Wheels challenger spirit with PUMA’s legacy of redefining sports style with forward-thinking approach to design and technology. PUMA has also recently announced a special edition Transformers RS-X collection, in addition to the "Sonic The Hedgehog" RS-0 collection that dropped in June.