PUMA has officially introduced their third iteration of the LQD CELL Origin, featuring a classic white base with varying shades of blue and electric yellow.

An evolution of PUMA’s CELL running technology that first debuted in the 90s, LQD CELL’s innovative technology first debuted last month and features hexagonal cells that compress and work together with ProFoam to keep you steady while providing ultimate comfort.

PUMA LQD Cell Origin/PUMA

 

Per PUMA:

This CELL technology is outwardly visible on the outsole and backheel of the shoe, highlighting the technology in a bold and unexpected way. Other features include an exaggerated height and shape of the collar for a disruptive shelf appeal, mixed materials on the upper inspired by PUMA’s OG Superfly II from the 90s, and full rubber coverage on the outsole for maximum traction and durability without slowing you down.

The LQD CELL Origin, retailing for $110, will be available in stores and at PUMA.com starting this Thursday, May 16.

PUMA LQD Cell Origin/PUMA

PUMA LQD Cell Origin/PUMA

PUMA LQD Cell Origin/PUMA

PUMA LQD Cell Origin/PUMA

PUMA LQD Cell Origin/PUMA