Well here's an unorthodox move from Puff Daddy. The hip-hop mogul is teaming with Israeli DJ Guy Gerber for a collaborative project entitled 11:11. Today they've shared "My Heart," the first track we've heard from the album, and it's unusual for Diddy, to say the least.
Featuring less than a minute of rapped vocals from Puff, the track focuses instead on a gradual, very tempered electronic buildup that in no way resembles any of the recent collaborations between rappers and EDM artists. There are no bass drops, catchy choruses or hashtag-ready hooks, just, as the pair say themselves, "darker, richer, deeper soundscapes."
If "My Heart" tells us anything, it's that 11:11 will be like nothing else we've heard from Puff Daddy. The 11 track project is set to drop for free later this summer.
Leather poncho, plus the belts four yards
I'm so sharp, I could cut myself
Invite the morning, we could get it on
If not, I'm oh so cold like Omarion