Although Rick Ross attempted at an apology for his "U.O.E.N.O." lyrics, he didn't really come through with one, instead calling the controversy surrounding his line a "misunderstanding." Protesters aren't sympathizing with Rozay though, and now UltraViolet, a womens' rights group, are taking things a step further with an organized protest outside Reebok's flagship store in New York City today, April 4th. 

The co-founder of UltraViolet, Nita Chaudhary, explained their motivation behind the protest and their disbelief at the MMG boss' lyrics."We are appalled that Reebok would pay a spokesperson who brags about enjoying drugging and raping a woman," Nita said. "Reebok devotes a lot of time, energy and money to marketing to women–and now they are paying a man who is literally bragging about raping us while absurdly insisting it can’t possibly be rape if he doesn’t use the word 'rape.' Reebok is apparently okay promoting rape culture, but when one out of five women are the victim of an attempted or completed rape, that has consequences."

Nita continued to refer to Rozay's attempted apology, where he calls his lyrics a "misinterpretation" and "misunderstanding," saying he would never use the word "rape." Nita explained that just because the word "rape" isn't used, doesn't mean it's not rape. "Reebok and Rick Ross have crossed a line— not only does Ross brag about drugging and raping a woman, he is pushing the idea that if you don’t use the word ‘rape,’ it doesn’t count. We are fed up and disgusted with Reebok and Thursday we will bring this fight to their front steps."

The protest will take place in front of the Reebok store in NYC today at 2 PM, with the protesters wearing  running gear and marathon style numbers reading "71,763,"referring to the number of signatures they've gathered in their petition against Ross.

Read Rick Ross' line in question below, and let us know what you think about the controversy. 

"Put molly all in her champagne/ She ain’t even know it/ I took her home and I enjoyed that/ She ain’t even know it."


[UPDATE: Rick Ross apologizes once more for his lyrics interpreted as rape.]

Rick Ross took to Twitter today to apologize again for his lyrics in "U.O.E.N.O.," perhaps feeling the heat with the protest reported above happening today in NYC. 

Rick Ross tweeted, "I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS." Nonetheless, we doubt this is the last we'll hear about the controversial line.