Pizza Hut celebrating the "Pi Pick" at the 2018 NFL Draft.
Whichever player is selected 78th overall in the 2018 NFL Draft later this week will earn the right to free Pizza Hut pizza for an entire year. According to the company press release, Pizza Hut "will celebrate 14th pick of the 3rd round - or "Pi Pick" (3.14) - with pizza party for player in new hometown, free pizza for a year, and additional perks." As of now, the Kansas City Chiefs hold that pick.
Pizza Hut took over as the official pizza sponsor of the NFL earlier this when Papa John's opted to no longer be the sponsor. The NFL draft, which will begin on Thursday night (coverage beginning at 8:00pm ET) and continue thru Saturday, will be the first league event where Pizza Hut can promote its product.
In addition to the "Pi Pick" on Friday night, Pizza Hut is also offering discounts and deals throughout the draft weekend including an "NFL Draft Box" that features two medium pizzas, wings and breadsticks starting at $19.99.
Pizza Hut has also enlisted the help of Pittsburgh Steelers wide receiver JuJu Smith-Schuster, who will serve as ambassador for "Doorbell Dance" campaign. Per the press release, "As Doorbell Dance ambassador, Smith-Schuster will demonstrate ways he celebrates when the doorbell rings meaning Pizza Hut pizza has arrived, and call on fans to submit their best doorbell dances for a chance to win a trip to an NFL regular season game of their choice. Fans can submit their Doorbell Dance on Instagram April 26-28, tagging @PizzaHut, #PizzaHutHut and #sweepstakes."