Little Mix is positioning themselves as figures of the new generation's feminist movement are continuing this narrative with their latest track, "Strip." The video's concept was criticized by Piers Morgan, who believes they stole the idea from country music group Dixie Chicks. 

Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, and Jade Thirlwall shot for their "Strip" music video, making a statement on social issues as their nakedness was marked with insulting terms like "ugly" and "fat" and "irrelevant." Piers Morgan was glad to point out the similarity between a still from the video's footage and that of a 2003 magazine cover of the Dixie Chicks.

The country artists had comparable markings on their nude bodies for the shoot. Their statement was more political, however. During this period, the trio was vocal about their disapproval of then-president of the US, George W. Bush. The lead singer Natalie had affirmed this belief on stage in London in regards to the American invasion of Iraq: "We don't want this war, this violence, and we're ashamed that the President of the United States (George W. Bush) is from Texas."

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Apparently, his critique was made in response to the women calling him a "silly little tw*t" on the radio the night before. They were mocking his original critique in which he called their music video "ridiculous" and accused them of "using sex to sell records." He demanded an apology for the name-calling this morning