Talking to Hardnock TV, Pharrell talks about how the creative process, how the music industry is evolving, and how freshly minted artists like Lorde and Kendrick Lamar are influencing it.
Pharrell is one articulate dude, if you haven't heard him speak already. When he sat down with Hardknock TV, he had a lot to say about music as an art form and music as an industry. The interview, which will be posted below, is full of illuminating and well-wrought thoughts about his ever-changing industry. He says:
"Weâve allowed lawyers to become CEOs of businesses that are all about content, and that doesnât make sense. Unless the lawywer has a good ear, but for the most part, theyâre gonna be thinking about things fiscally. And so thatâs when you see certain record companies putting out music like theyâre putting out soap, or macaroni and cheese." He continued saying, "They make these very small improvements but put the same thing out. And then you see these kids that are like, 'Weâre not having it.'Thatâs what this is about. Thatâs what music is about. Thatâs what us as a species are here for â to evolve and make things better."
He praises his peers like Kendrick Lamar and, in particular, Lorde, who he refers to as his, "two of my favorite artists." On the subject, he says:
"Youâve seen it everywhere from the likes of the Kendrick Lamars to Lorde. Two of my favorite artists at the moment. They just didnât care. Put a song up on Soundcloud, shot a video. Itâs like âOkay, I may sign with you guys or not.â And I love that. Because sheâs 16-years-old. So, she to me is like a shining example of where weâre headed.â
It seems that it would only be natural to be enthused about artists holding the leverage, and one could argue that Pharell has navigated the music industry quite well, himself.
Check out the entire illuminating interview, below.