Towards the beginning of 2016, Pharrell Williams scored an early W by becoming the co-owner of European denim brand G-Star RAW via a “strategic partnership.” While Pharrell’s presence has undoubtedly been felt within the company since then, the fans haven’t seen any new product as a result. That’s all about to change, because Skateboard P just laced us with a huge collection of pants as part of the G-Star Elwood X25 2017 Spring/Summer collection.
For the HNHH user who said he was hoping Pharrell wouldn’t “go too crazy with the colors,” we have some bad news for you. However, if you’re into wild patterns and colors you’re in luck – there’s more variety and color here than some raves.
The Elwood collection contains 25 pairs of pants. The styles range from horizontal camouflage striping to plaids, pinstripes and even checkerboards. There are plenty of all-over-print styles too, including cherry blossoms, birds flying, and a lot of foliage. While these may not be for everyone, Pharrell has definitely come to the table with some serious heat.
In a statement, the producer and business owner explained, “the 25 prints are an expression of true creativity. They give the wearer the freedom to choose for themselves, and by doing so, empower them to decided who they want to be and what they want to wear.”
Everything goes on sale online and in select stores on February 27 for $170 a pair.
