Paq is the latest streetwear company to gain some significant buzz in its infancy, much thanks to rap's reigning heavyweight Kendrick Lamar, who sported a piece of theirs at Sunday's All Star game. The brand has since debuted its debut collection with a lookbook. 

Paq is best described as a "conceptual creative agency" that specializes in "design, art direction, photography, film & fashion." The brand has conceived themselves as a multi-disciplinary artistic force that will infiltrate all aspect of media and culture. In order to introduce the public to their kaleidoscopic vision, Paq has created a relatively on-trend and uncomplicated collection of branded t-shirts, pants, sweaters, and other accessories. The colour palette does not waver from a choice selection of royal blue, grey, red, and canary yellow. 

Kendrick was seen wearing their red sweater this past weekend during a performance, which will ensure that its wearer will stand out in a crowd like Mr. Lamar himself. 

While their homepage remains under construction, you can peep some images from the lookbook below, and head on over to the collective's Instagram page to witness their aesthetic/thematic preoccupations. 

Image via Hypebeast 

Image via Hypebeast 

Image via Hypebeast

Image via Hypebeast