It's a KD fire sale in OKC.
The Kevin Durant era in Oklahoma City is dead and sports apparel stores in the area are scrambling to get ANYTHING they can for all of their KD x OKC gear.
One sporting goods store, Academy Sports & Outdoors, went as far as to offer 99% off on their Kevin Durant gear which priced the #35 replica jerseys, which typically sell for $69.99, at a cool 48 cents.
According to ESPN's Darren Rovell, the extreme discount was a success as they ultimately got rid of all the KD jerseys in stock. There are still some other Durant items in the store price at a traditional discount but we wouldn't be surprised if that turns into a full fledged fire sale before long.