After the wise decision to change his name from Rich Chigga to Rich Brian, the Indonesian rapper who broke through with his trap parody track "Dat $tick" has released his debut album Amen. "Attention," a highlight from the new project, features a guest verse from Migos rapper Offset and is co-produced by Brian, Cubeatz and OZ. Unlike brighter singles such as "Glow Like Dat," the track feels like an attempt at a more genuine take on "Dat $tick." Brian's voice drags in his lower register, maneuvering over a bleak, minimal instrumental. Offset brings a little more animation, switching up his flow constantly throughout his 16, delivering some catchy staccato bars as he finds every pocket of the instrumental.
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Though his early experimentations with rap were more tongue-in-cheek, Brian has stated that his debut album finds him getting more serious about the art. In December 2016, we spoke briefly with Rich about how his perspective on rap. "[It's] just what I've seen from the skewed lens of the Internet," he said. "I was 12 when I was introduced to it and I just thought it was this cool thing, it's explicit, edgy, it's a fresh air from all of the soft mainstream pop stuff I was being played over here."
Amen is available to stream across all major platforms.
Diamonds on my wrist
Got her attention
When I pulled up in that drop top
I heard your main bitch
She got me in her mentions
I am a Martian
I am not from this dimension