Nipsey Hussle is, for lack of a better word, hustling. The rapper recently announced the tracklist and release date for his upcoming album Victory Lap (February 16th), and threw his support behind Diddy's bid to buy the Carolina panthers. In fact, he proceeded to tear into some reporters who dared throw dirt on Diddy's name, which you can read all about by hitting the link below. Suffice it to say, Nipsey has been more vocal these days, and now, it would appear he's expanding his brand to the small screen. 

In case you missed it, Foot Locker and Jordan Brand recently unveiled their joint holiday campaign, and the Gatorade x Air Jordan 1 High collection was  the subject of a new commercial starring NBA star Kawhi Leonard. While the commercial largely centers around Leonard's eventful day, part of that day includes hitting a studio session with Nipsey Hussle. The clip also features some West Coast jams from Hussle, who plays a memorable role in the lavish ad. 

The campaign features four "flavorways" of the Air Jordan I OG High Gatorade, including Orange, Lemon Lime, Grape and Cool Blue. The new collection launches on boxing day, December 26th, and in the mean time, be sure to check out Nipsey Hussle's contribution to the cause below. For all you sneaker-heads, what do ya'll think about this new collection?