Nike Unveils Lifestyle Shoe Utilizing Brand New Joyride Technology

The Nike Joyride NSW Setter drops next month.

BYAlexander ColeJul 25, 20192.4K Views

Today, Nike made a surprising announcement as they unveiled their latest midsole cushioning system called Joyride. The Joyride aesthetic is fairly interesting as it is made of little colorful balls that are visible from certain places in the midsole and outsole. These little balls are called TPE Beads and will actually form to your feet which will make for a comfortable wearing experience. The first shoe which was revealed to use this technology is called Nike Joyride Run Flyknit and now, Nike has unveiled its lifestyle counterpart, the Nike Joyride NSW Setter.

The shoe has a pretty interesting overall aesthetic and the first colorway will be grey with green and pink accents. This look might require a bit of getting used to although the Joyride technology promises to be amongst the most comfortable in Nike's arsenal. If you're looking to give a new shoe a chance, this could be a great pick up once August rolls around.

According to Sneaker Bar Detroit, the Joyride NSW Setter will drop on Thursday, August 15th although a price has yet to be determined.

Image via Nike

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About The Author

Alexander Cole

Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.