HyperAdapt 2.0 will be much cheaper than the first version.
Nike has announced that the self-lacing HyperAdapt sneaker will return in 2019, this time taking shape in the form of a basketball sneaker.
During Nike Inc.'s quarterly earnings call for Q2 of fiscal year 2019, CEO Mark Parker noted that the HyperAdapt technology will be making it's debut in the performance basketball market next year.
"I’m excited to announce that in the new year we’ll launch a new adaptive performance platform in basketball at the $350 price point," said Parker (H/T Sole Collector). "We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product."
The HyperAdapt 2.0 is expected to debut sometime in the Spring of 2019, and the $350 price tag is significantly cheaper than it's predecessor which retailed for $720. On top of that, the kicks will be more available than the HyperAdapt 1.0.