Nike has today revealed the six winning sneaker designs from the 2018 Nike: On Air contest, in which thousands of participants imagined community-inspired shoe designs at workshops in New York City, London, Paris, Seoul, Shanghai and Tokyo.
In May of last year, 18 finalists were narrowed down to six winners (one from each city) who were then invited to work alongside Nike designers and developers to bring their creations to life.
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The winners from each city include:
London - Air Max 97 'London Summer Of Love' (Jasmine Lasode)
NYC - Air Max 98 'La Mezcla' (Gabrielle Serrano)
Paris - Air VaporMax Plus 'Paris Works In Progress' (Lou Matheron)
Seoul - Air Max 97 'Neon Seoul' (Gwang Shin)
Shanghai - Air Max 97 'SH Kaleidoscope' (Cash Ru)
Tokyo - Air Max 1 'Tokyo Maze' (Yuta Takuman)
Release of the Nike: On Air winning designs begins in April.
Check out each of the winning sneaker designs and a brief description of their inspiration below, courtesy of Nike.
(Air Max 97 'London Summer Of Love': Celebrates the Summer in the city and love, with a personal memory - a first date spent on Primrose Hill - as her inspiration)
(Air Max 98 'La Mezcla': Represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes the city special: the people.)
(Air VaporMax Plus 'Paris Works In Progress': Photographs of an under-construction Parisian courthouse inspired Matheron's concept of her Nike VaporMax Plus, reimagining the colors and materials from the job site)
(Air Max 97 'Neon Seoul': Inspired by the city's neon signs, complete with a matte black body, vibrant colors and contours inspired by the Taaeguk symbol on Seoul's flag)
(Air Max 97 'SH Kaleidoscope': Reflects Ru's impression of the clouds floating along Shanghai's skies as they shift and dissipate to create new forms and shapes)
(Air Max 1 'Tokyo Maze': Honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city's concrete surface, while the red bubble pays homage to the iconic Tokyo Tower)
