Nike's annual BETrue Collection launches 6/6.
Nike has today unveiled their 2018 BETRUE collection, celebrating colors and symbols that have been reclaimed and historically repurposed by the LGBTQ community. According to Nike, this year's collection is highlighted by two features: the color lavender and the pink triangle.
Lavender, a dynamic blending of gender-linked light blue and light pink, is one of the oldest symbolic references in LGBTQ culture and it can be seen on each of the four sneakers in the collection. Speaking of the four sneakers, the collection consists of the Nike Air Max 270, the Nike Vapormax Plus, the Nike Zoom Fly and the Nike Epic React Flyknit.
"Lavender is complemented by other colors in the traditional rainbow scheme of the Vapormax Plus and the Air Max 270. The airbags are individually dyed in the six-color spectrum. For the Air Max 270, the spectrum spans the entire heel for a surge of color. Even the Zoom Fly SP, a lifestyle take on a racing shoe, carries a muted rainbow colorway through the shoe’s translucent upper."
The Nike BETRUE 2018 collection, which also includes T-shirts, socks, a hat and a heritage hip pack, launches June 6 on nike.com and at select retail locations globally.