Nicki Minaj's massive social media following is the basis for newly announced mobile game.
Mobile game developer Glu made a name for themselves with the highly lucrative mobile video game "Kim Kardashian: Hollywood." Earlier this week they announced that Nicki Minaj will be the star of their newest game, scheduled for release in 2016.
“I am thrilled to welcome the undisputed queen of hip-hop, Nicki Minaj, to Glu’s growing list of celebrity partners,” said Glu CEO Niccolo de Masi. "Nicki brings to Glu her audience of over 100 million* social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”
Jason Statham also signed on with Glu, expanding their roster that also includes Kim Kardashian, Kylie & Kendall Jenner, Britney Spears, & Katy Perry. The common thread among these celebrities is a massive following on social media -- even Statham has 54 million followers across social media platforms.