The National Football League today announced they have selected Caesars Entertainment Corporation as the first ever Official Casino Sponsor of the NFL. The multi-year partnership will kickoff with the upcoming 2019 NFL playoffs, which begin this Saturday, January 5.

As part of the deal, Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote Caesars casino properties and activate at key NFL events including the Super Bowl and NFL Draft, according to NFL.com. However, the deal doesn't currently include sports betting, daily fantasy or any data rights.

"We couldn't be more excited to work with one of the world's largest gaming and entertainment companies," said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. "Combining the NFL with Caesars' expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad."

"All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America," said Mark Frissora, President and CEO of Caesars Entertainment. "Combining the league's 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties."